Welcome to the February 2019 edition of our monthly data digest!
Experiments and Rollout
The Publish team continues to make New Publish a more attractive and reliable offering. By the end of February, close to 90% of all active Buffer users were able to access New Publish. Over the next couple of months, the Publish team will continue enticing users to switch from Buffer Classic with new features and other improvements.
As more and more value is added to New Publish, we can track the proportion of active paying customers that are on New Publish with this dashboard.
We can segment those percentages by the user’s Stripe plan ID, their Buffer production plan (e.g. awesome, pro, small, business, agency, etc.), whether or not they are active, and whether they have used the app switcher tool. If you would like to explore this data more, please reach out to Julian or any of the data team members.
We were able to do a couple of focused analyses in February.
The Business Trial Wizard
We ran a very short analysis on the Business trial progress tracker. We found that usage of this feature was highly correlated with the trial conversion rate, suggesting that either the progress tracker helped trialists get their accounts set up and made them more likely to convert, or that successful trialists were more likely to make use of the feature.
The Publish team used this data to make a data-informed decision on whether or not to build this feature for New Publish customers.
When do upgrades happen
We also ran an analysis on the amount of time it took existing Free users to upgrade from New Publish and Buffer Classic. You can read the full analysis here.
When users use the Instagram reminders feature, we have a mechanism to collect the status id from Instagram’s API and associate it with the reminder’s update id. We can use this Instagram status id to infer wehther a user actually posted on Instagram from their reminder. Based on this data point, we estimate that the percentage of reminders that were actually posted to Instagram in the past month is around 73%.
Around 2.4% of respondents to the target customer survey in the Reply login flow have been target customers.
Thanks and see you all next month!